Partner with us
Collaborate with a specialist blog dedicated to trail running and adventures, for people who are inspired by nature.
We help people explore new places, discover new experiences and inform them about gear, events, nutrition and hospitality & travel businesses that makes these adventures possible.
We travel for trail races and adventures, exploring new parts of the world and sharing experiences, advice and information with our community through our blog and social media using high quality written, photographic and video content.
Our community are lovers of nature and adventure, discerning and adventurous. We know what we like, and work hard to enjoy a healthy balance of:
- Enjoying our comfort zone when we’re at home: a cosy, peaceful place to stay, good food, coffee and wine, and great company
- Getting out of our comfort zone and challenging ourselves by exploring and experiencing new places through running, hiking and other adventures, with the right gear for the job.
We understand that time is a precious and scarce resource, so at Trail & Kale we provide relevant, authoritative and inspirational content to our community as an alternative to the ‘noise’ of mass-market media.
The Trail & Kale Community
Our readers are a diverse range of individuals who have in common with one another a love trail running for the joy of being outdoors, seeking headspace, time in nature and mindfulness and away from the everyday distractions of modern society.
Our Focus
Why Work with Trail & Kale?
A partnership with Trail & Kale is an impactful way to reach a specialist audience of trail runners, hikers and nature-lovers. We love collaborating with progressive organisations with something relevant and special that we will be exciting to experience and tell our community about.
Differentiators
Blog Demographics
Instagram Statistics (Jan 2020)
Blog Statistics (Jan 2020)
Other Social Media
The Team Behind Trail & Kale
After years exploring in the UK and Europe, we have been based in California since 2017 and are intent on exploring the best trail adventures North America has to offer
We write articulate content with a personal voice, from our own experience and offer both a male and female perspective
The reason for our beautiful visual content? Our Creative Director Alastair has worked in the advertising industry for 13+ years and is a professional visual effects artist and photographer
Frequently Asked Questions (FAQ)
Can we send you product in exchange for promotion?
We do not work for free product – after all, we have bills to pay and cats to feed! Through a partnership, we are providing a skilled service, our time, and access to our specialised and loyal community. However, if you send us relevant product that we use and enjoy, we may create content at our discretion.
What are your rates?
Trail & Kale offers a variety of campaign packages, and rates depend on the type and amount of content you are looking for. To discuss your specific needs and campaign goals, please get in touch via hello@trailandkale.com. Add some details about your project and an idea of your budget, and we will follow-up with a quote.
Do you allow guest posts?
We only consider guest posts from individuals with a relevant story to tell and/or expertise in a field that will be relevant and interesting to our community [see our guest post guidelines for more on this]. Core to our blog is content written by ourselves or our carefully screened guest contributors.
