Partner with us

...And tap into the Trail & Kale Community

Collaborate with a specialist blog dedicated to trail running and adventures, for people who are inspired by nature.

We help people explore new places, discover new experiences and inform them about gear, events, nutrition and hospitality & travel businesses that makes these adventures possible.

We travel for trail races and adventures, exploring new parts of the world and sharing experiences, advice and information with our community through our blog and social media using high quality written, photographic and video content.

Our community are lovers of nature and adventure, discerning and adventurous. We know what we like, and work hard to enjoy a healthy balance of:

Enjoying our comfort zone when we’re at home: a cosy, peaceful place to stay, good food, coffee and wine, and great company
Getting out of our comfort zone and challenging ourselves by exploring and experiencing new places through running, hiking and other adventures, with the right gear for the job.

We understand that time is a precious and scarce resource, so at Trail & Kale we provide relevant, authoritative and inspirational content to our community as an alternative to the ‘noise’ of mass-market media.

The Trail & Kale Community

Is a really special one

Our readers are a diverse range of individuals who have in common with one another a love trail running for the joy of being outdoors, seeking headspace, time in nature and mindfulness and away from the everyday distractions of modern society.

Our Focus

All things trail running

Adventures, products and services that are relevant to our active core audience located in UK, Europe and USA

Micro-adventures

Experiences that we and our active, professional community can enjoy while balancing other home, work and family commitments

‘Live Clean’ lifestyle

Tips that help environmentally-conscious readers live more mindfully. As nature lovers, we seek out high quality, low environmental impact experiences and plant-based nutrition

Balanced male and female perspectives

We aim to inspire and encourage increased female participation in trail running.

Why Work with Trail & Kale?

A partnership with Trail & Kale is an impactful way to reach a specialist audience of trail runners, hikers and nature-lovers. We love collaborating with progressive organisations with something relevant and special that we will be exciting to experience and tell our community about.

Differentiators

Global Readership

Unique among running blogs with readership and content evenly distributed between Europe and North America

Strong Social Influence

Popular Instagram and social media channels to complement and enhance published blog content reach

Quality Visual Content

Quality photographic and video content produced by Alastair, a professional visual effects artist

Blog Demographics

Age Range

Core readership: 25 to 44yrs
(25-34: 34%, 35-44: 31%, 45-54: 12%, 18-24: 11%)

Gender

Female: 45%, Male 55%

Location

USA: 50% / UK: 18% / Europe: 20% (Spain, Italy, France, Germany, Switzerland) / Canada: 5% / Australia: 5% ROTW: 2%

Instagram Statistics (Jan 2020)

Organic Growth

92k+ Followers

High Engagement

Avg 3%

Monthly Impressions

600,000+

Monthly Reach

350,000+

Blog Statistics (Jan 2020)

High SEO Ranking

Top of the first page in Google & Bing for the ‘Trail Running Blog’ search

Monthly Page Views

134,000+

Monthly Visitors

95,000+

Monthly Sessions

125,000+

Other Social Media

Growing across all channels

YouTube Growth

Driven by informative video reviews and visually appealing running short films

Pinterest monthly viewers

Over 2.6 million

Total Social Followers

115,000+ (Instagram / Facebook / Twitter / Strava / Youtube / Pinterest (2.6m monthly unique viewers))

The Team Behind Trail & Kale

Founded by British husband and wife team Alastair and Helen Dixon

Alastair

Hey, I'm Alastair. I started Trail & Kale to share the mental & physical benefits that trail running and nature had given me. This site now inspires hundreds of thousands of people all over the world to trail run, hike, adventure more, and live a healthy plant-based lifestyle. It's also a place to learn how to chase your dreams, untether from convention and live more self-sustainably.

Helen

Hi, I’m Helen, one of Trail & Kale's founders. Things that bring us joy are spending time together running, hiking and adventuring in beautiful places around the world, working towards being more self-sustainable and living a healthy, plant-based lifestyle. We changed our lives to realize our dreams and share advice on how you can do the same.

Kepler

Hi, I'm Kepler, the official adventure dog of Trail & Kale! I'm a frisky pup with a love of life, frisbees, and dirt. I write about dog gear and the essence of being an adventure dog 🙂

After years exploring in the UK and Europe, we have been based in the USA since 2017 and are intent on exploring the best trail adventures North America has to offer We write articulate content with a personal voice, from our own experience and offer both a male and female perspective The reason for our beautiful visual content? Our Creative Director Alastair has worked in the advertising industry for 13+ years and is a professional visual effects artist and photographer

Frequently Asked Questions (FAQ)

Can we send you product in exchange for promotion?

We do not work for free product – after all, we have bills to pay and cats to feed! Through a partnership, we are providing a skilled service, our time, and access to our specialised and loyal community. However, if you send us relevant product that we use and enjoy, we may create content at our discretion.

What are your rates?

Trail & Kale offers a variety of campaign packages, and rates depend on the type and amount of content you are looking for. To discuss your specific needs and campaign goals, please get in touch via hello@trailandkale.com. Add some details about your project and an idea of your budget, and we will follow-up with a quote.