Partner with us

...And tap into the Trail & Kale Community

Collaborate with a specialist blog dedicated to trail running and adventures, for people who are inspired by nature.

We help people explore new places, discover new experiences and inform them about gear, events, nutrition and hospitality & travel businesses that makes these adventures possible.

We travel for trail races and adventures, exploring new parts of the world and sharing experiences, advice and information with our community through our blog and social media using high quality written, photographic and video content.

Our community are lovers of nature and adventure, discerning and adventurous. We know what we like, and work hard to enjoy a healthy balance of:

  • Enjoying our comfort zone when we’re at home: a cosy, peaceful place to stay, good food, coffee and wine, and great company
  • Getting out of our comfort zone and challenging ourselves by exploring and experiencing new places through running, hiking and other adventures, with the right gear for the job.

We understand that time is a precious and scarce resource, so at Trail & Kale we provide relevant, authoritative and inspirational content to our community as an alternative to the ‘noise’ of mass-market media.

The Trail & Kale Community

Is a really special one

Our readers are a diverse range of individuals who have in common with one another a love trail running for the joy of being outdoors, seeking headspace, time in nature and mindfulness and away from the everyday distractions of modern society.

Our Focus

All things trail running

Adventures, products and services that are relevant to our active core audience located in UK, Europe and USA

Micro-adventures

Experiences that we and our active, professional community can enjoy while balancing other home, work and family commitments

‘Live Clean’ lifestyle

Tips that help environmentally-conscious readers live more mindfully. As nature lovers, we seek out high quality, low environmental impact experiences and plant-based nutrition

Balanced male and female perspectives

We aim to inspire and encourage increased female participation in trail running.

Why Work with Trail & Kale?

A partnership with Trail & Kale is an impactful way to reach a specialist audience of trail runners and nature-lovers. We love collaborating with progressive organisations with something relevant and special that we will be exciting to experience and tell our community about.

Differentiators

Global Readership

Unique among running blogs with readership and content evenly distributed between Europe and North America

Strong Social Influence

Exceptional niche Instagram and social media channels to complement and enhance published blog content reach

Quality Visual Content

Quality photographic and video content produced by Alastair, a professional visual effects artist

Blog Demographics

Age Range

Core readership: 25 to 44yrs
(25-34: 36%, 35-44: 31%, 45-54: 17%)

Gender

Female: 40%, Male 60%

Location

USA: 37% / UK: 18% / Europe: 14% (Spain, Italy, France, Germany, Switzerland) / Canada: 4% / Australia: 4%

Instagram Statistics (May 2018)

Consistent Organic Growth

70,000 Followers

High Engagement

Avg 4%

Monthly Impressions

Over 5 million

Monthly Reach

Over 2 million

Blog Statistics (May 2018)

High SEO Ranking

Top of the first page in Google & Bing for the ‘Trail Running Blog’ search

Monthly Page Views

20,000

Monthly Visitors

Over 10,000

Monthly Sessions

Over 13,000

Other Social Media

Growing across all channels

YouTube Growth

Driven by informative video reviews and visually appealing running short films

Pinterest monthly viewers

527,000

Total Social Followers

70,000 (Instagram + Facebook + Twitter + Strava + Youtube + Pinterest)

The Team Behind Trail & Kale

Founded by British husband and wife team Alastair and Helen Dixon
Alastair Dixon
Mountain & Ultra Runner // VFX & CGI Lighting Supervisor for Film & TV // Landscape & Adventure Photographer.
Helen Dixon
Trail Lover // Trail & Ultra Runner // Often found in the Mountains, Running, Hiking or Skiing // Seeking Peace, Beauty & Adventure.

After years exploring in the UK and Europe, we have been based in California since 2017 and are intent on exploring the best trail adventures North America has to offer

We write articulate content with a personal voice, from our own experience and offer both a male and female perspective

The reason for our beautiful visual content? Our Creative Director Alastair has worked in the advertising industry for 13+ years and is a professional visual effects artist and photographer

Frequently Asked Questions (FAQ)

Can we send you product in exchange for promotion?

We do not work for free product – after all, we have bills to pay and cats to feed! Through a partnership, we are providing a skilled service, our time, and access to our specialised and loyal community. However, if you send us relevant product that we use and enjoy, we may create content at our discretion.

What are your rates?

Trail & Kale offers a variety of campaign packages, and rates depend on the type and amount of content you are looking for. To discuss your specific needs and campaign goals, please get in touch via our contact form (at the bottom of our services page). Add some details about your project and an idea of your budget, and we will follow-up with a quote.

Do you allow guest posts?

We only consider guest posts from individuals with a relevant story to tell and/or expertise in a field that will be relevant and interesting to our community [see our guest post guidelines for more on this]. Core to our blog is content written by ourselves or our carefully screened guest contributors.

Ready to learn more about Our Services?

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