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born out of a love of the outdoors, nature and creativity

Like us, our readers want the best running shoes and gear.

We understand that our readers’ time is a precious and scarce resource – so is ours! We don’t spend our time writing about gear that doesn’t inspire us or meet our high standards. At Trail & Kale we provide expert, authoritative reviews and buyer’s guides focused on only the latest and greatest running shoes and gear.

Our Audience

Our readers are a diverse range of individuals who have in common with one another a love of being outdoors, seeking headspace, time in nature and mindfulness and away from the everyday distractions of modern society.

Our Focus

Outdoor adventures

Gear reviews and advice that is relevant to our active core audience of runners, hikers & outdoor enthusiasts, located in the USA, Canada, Australia, UK and Europe

Experiences

Memorable experiences that we and our active, professional community can enjoy while balancing other home, work and family commitments

Sustainability

Helping environmentally-conscious readers live more mindfully. We seek out quality, ethical, low environmental impact experiences and plant-based nutrition

Balanced male and female perspectives

We aim to inspire and encourage increased female participation in running

The Team Behind Trail & Kale

Founded by husband and wife team Alastair and Helen Dixon

Alastair

As the founder of Trail & Kale, and seasoned marathoner & ultrarunner, Alastair loves bringing our readers independent running shoe reviews and gear insights to help you run your best. Learn more about Trail & Kale here.

Helen

One of Trail & Kale's co-founders, a mom, and guardian of our resident trail dog, Kepler, Helen can be found trail running with Kepler and enjoying road runs with her mini in a jogging stroller, all while testing out the latest running gear for our readers.

Kepler

Hi, I'm Kepler, the official adventure dog of Trail & Kale! I'm a frisky pup with a love of life, frisbees, and dirt. I write about dog gear and the essence of being an adventure dog 🙂 Learn more about me and my hoomans, and all the things that Trail & Kale stands for.

After years exploring in the UK and Europe, we have been based in the USA since 2017. We write articulate content with a personal voice, from our own experience and offer both a male and female perspective. The reason for our beautiful visual content? Our Creative Director Alastair has worked in the advertising industry for 13+ years and is a professional visual effects artist and photographer.

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