Guest Author for Trail & Kale. Briana Bell serves as the eCommerce Marketing Specialist for United Sports Brands (Shock Doctor, McDavid, Cutters, Nathan). Briana oversees eCommerce customer acquisition strategies including Email, SEO, SEM, Affiliate and Display Advertising traffic from the Fountain Valley, CA headquarters. Before joining United Sports Brands, Briana was an eCommerce and Internet Marketing specialist with catalog, content, and web development skills combine CPG, automotive, and retail merchandising experience to deliver successful ‘bricks and clicks’ sales channels. Briana enjoys spending time outdoors, crafting wood projects, and spending time with friends and family.