Sponsored Instagram Posts

This is a great way to promote your product or service to our community of trail adventurers, you will also be helping us fund our Charity donations to the World Land Trust. This service is typically for organisations that offer products or services, that are relevant to our community, such as tourism boards, outdoor & sporting goods companies and nutrition brands.

Contest/Giveaway Post

In our experience, these types of posts generate a high return in engagement and brand awareness while at the same time providing a boost in following from our community. We will also boost this type of campaign with Instagram Stories.

Standard Post

This simpler campaign type is a great way to showcase your product or service. You will reach our large community but may not see the engagement rates associated with the 'Contest Post' option. These posts will remain on our feed for at least 48 hrs, guaranteed.

24hr Story Post

Stories last 24 hrs and reach 4.5k people on average. Businesses can easily get word out of a new product, service or campaign with the benefit of being able to link directly to a landing page with Instagram's "swipe up to visit" function.

We have organically built a vibrant and engaged community on Instagram. It is a hub where like minded individuals are able to gain inspiration & motivation to get outdoors and enjoy the trails, while at the same time living a healthy lifestyle. They also love to capture their uniquely special trail moments in their own creative ways. Members of our community share these images with us using our hashtag #trailandkale, this keeps our feed full of beautiful visuals.

Our goal at Trail & Kale has always been to:

INSPIRE

Inspire our community to hit the trails for running, hiking and other adventures while balancing life’s other priorities

INFORM

Help others become more informed trail-goers by sharing our advice and experiences

It has become evident that by challenging yourself mentally and physically you can become a much stronger and happier person.

This is the type of community that you will be reaching.

Now lets take a look at the numbers behind the community

This is a powerful way to promote your product or service to our community of trail adventurers because you will also be helping us fund our Charity donations to the World Land Trust. This service is typically for organisations that offer products or services, that are relevant to our community, such as tourism boards, outdoor & sporting goods companies and nutrition brands.

5000000
Monthly IG Impressions
2000000
Monthly IG Reach
4%
Average Engagement Rate
56%
Male
44%
Female

Age Range

17%
14-24
38%
25-34
30%
35-44
12%
45-54

What makes these metrics so important?

Monthly Impressions:

The total number of times all of our posts have been seen in 1 month. The content in our feed is seen 5 million times a month. This number is growing fast, so we'll be updating this page frequently.

Monthly Reach:

The number of unique accounts that have seen any of our posts in a 1 month period. As you can imagine, this is also a very important metric because it tells us how many individual accounts we can directly influence. And that number for us is 2 million!

Engagement Rate:

This is the percentage of followers or viewers that engage with your posts. Engagement rate for Instagram posts, can be calculated by dividing your total follower count by the number of likes, comments and saves received on a particular post. This will give you a percentage. This along with 'total follower count' is one of the most important metrics you should be looking at when deciding who to market on Instagram with. It is a very accurate indicator of Influencing power.

We are very proud to have an average engagement rate over 4%. This is considered to be very high, especially for an account of our size.

Contest/Giveaway Post

Case Study: Holabird Sports

We have really gotten to know our community on a personal level and with it exactly what type of content they love to engage with.

We make the extra effort to guide your content creation in a direction that provides a solid return on investment for your sponsored posts.

Our sponsored post services can be mixed and matched to create campaigns that can last anywhere between 24 hrs and 1 year – Let us know your plans, and together we can build the perfect campaign to help grow your business.

A post will typically look like this:

Click the image to see how we style our captions.

We will also Boost your Contest Posts with tailored Instagram Stories

Contest posts will run for 2 days so In order to keep the post engagement strong during that time, we tailor beautiful stories to compliment your campaign. In these stories your business will always be tagged, drawing even more traffic your way. This service is included in the price!

When you choose to run a campaign with Trail & Kale, you don't just get the basics, you get a custom package designed for you, and piece of mind that we will deliver professionally and successfully.

Announcing the Contest Winner

We draw a winner on the third day based on any extra guidelines that you may give us.

For example, you may only be able to ship to the USA; Not a problem! We can randomly draw a winner from a specified geographical location.

When you choose to run a campaign with Trail & Kale, you don't just get the basics, you get a custom package designed for you, and piece of mind that we will deliver professionally and successfully.

24 hr Story Post

CASE STUDY: c3Fit

Stories last 24 hrs and reach 4.5k people on average. Businesses can easily get word out of a new product, service or campaign with the benefit of being able to link directly to a landing page with Instagram's “swipe up to visit” function.

In this example, c3Fit wanted us to help them promote their Ambassador Program for 2018.

View our Media Kit

Rates for Sponsored Posts and Blog Articles

Contact us

IF YOU WOULD LIKE TO RUN A CAMPAIGN WITH US, PLEASE GET IN TOUCH. WE AIM TO REPLY WITHIN A FEW HOURS.




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